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UK Cookie Consent Rules What are Cookies? Imagine stepping into your favourite bakery, where they remember exactly how you like your coffee, your preferred delicacy on the side and have it ready for your next visit. Similarly, cookies on websites…
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Customer Segmentation: Tailoring Your Strategies with HubSpot and GA4
Understanding your customer base is a crucial part of business success in today’s competitive landscape. One of the most effective ways to achieve this is through customer segmentation. The power of segmentation is magnified when you use potent tools like…
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GA4 & Shopify Integration: Common Challenges and Mismatched Metrics
The importance of e-commerce analytics can’t be overstated, especially in a digital realm where understanding your customers determines the success of your online store. As Universal Analytics becomes a thing of the past, Google Analytics 4 (GA4) emerges as a…
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Why Does GA4 Display Average Engagement Time as 0m 00s?
Why Does GA4 Display Average Engagement Time as 0m 00s? Google Analytics 4 (GA4) represents the newest iteration of Google’s web analytics tool, aimed at furnishing webmasters and marketeers with a more profound understanding of user behaviours. However, a noticeable…
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What’s Happening in the Analytics Field in September 2023
Analytics, the practice of analysing and interpreting data to provide business insights, is an ever-changing landscape. In this blog post, we shall delve into some of the most recent developments in the analytics sector as of September 2023. The Migration…
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Why You’re Not Getting Leads Despite High Marketing Spend
Introduction The Problem: You’re investing heavily in marketing, be it in time, money, or resources, but the leads and sales are nowhere to be found. Sound familiar? You’re caught in a frustrating situation many businesses face: sinking significant funds into…
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Google’s Ad Market Dominance: A Look at Chrome’s New Privacy Settings
Introduction: The New Update in Google Chrome The latest update of Google Chrome brings with it new privacy settings in relation to advertising. This update aligns with Google’s initiative to change the way user data is tracked. The company has…
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Fuelling Growth: Why SMEs Must Prioritise Financial Management and How to Do It
How can I calculate the cost per employee per project? Will an additional 10% on top of my quote cover my profitability margin? These are the questions I am commonly asked, especially by entrepreneurs at the beginning of their journey.…
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Browser Privacy Comparison: An In-depth Study on Data Protection
Abstract In the realm of digital privacy, browsers play a crucial role in protecting or exposing user information. As technology continues to evolve and personal data becomes a significant commodity, users and organisations alike must understand the different privacy features…
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Guide to Cookie Laws (UK and EU)
Introduction As businesses increasingly conduct operations online, ensuring user data privacy is becoming more critical. This guide aims to provide an overview of the key aspects of cookie laws in the UK and the EU, including the General Data Protection…