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🚀 What’s Coming in 2025: A Sneak Peek at Backona AI’s Roadmap
At Backona AI, we’re all about making marketing analytics simpler and more accessible for every team, no matter their level of tech know-how. After listening closely to your feedback, we’ve put together an exciting roadmap packed with new features and powerful integrations coming throughout 2025. Here’s a quick look at what’s on the way Connector…
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Top 10 Reasons Why You Should Choose Self-Service Analytics for Actionable Marketing Data Insights
Data is the new currency, and marketers know it. Data analysis is becoming a crucial aspect of business; hence, marketers can no longer afford to wait days or weeks for marketing data with actionable insights. However, self-service analytics software can help you make faster real-time decisions without relying much on BI specialists. Statista reports that…
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What is Self-Service Analytics? A Badass Guide for Business Owners and Marketers
Data-driven decision-making is not a luxury; but a necessity. However, waiting for marketing assistants to generate reports slows business growth. That is where the need for self-service analytics comes in. This guide will help business owners, marketers, and consultants understand self-service analytics, why it matters, and how to implement it effectively. Understanding Self-Service Analytics Self-service…
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10 Steps to Build Your Perfect Marketing Budget for 2025
Creating the best marketing budget that suits the company’s goals is a nightmare for marketing departments. While Chief Marketing Officers (CMOs) face challenges in justifying the ROI and convincing management, marketing managers face hurdles in allocating the marketing spend across different marketing channels. We have done a thorough market research and have developed 10 steps…
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10 Best AI Tools for E-commerce marketing (with prices)
In this article we will provide you with a list of the Best AI Tools & software on the market for Ecommerce business owners and marketing specialists.
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5 Essential Tips to Master Google Tag Manager!
Welcome to our blog post, where we delve into the intricacies of mastering Google Tag Manager (GTM). This powerful tool can revolutionise your website’s marketing capabilities, but it comes with its own set of challenges. Let’s explore the common mistakes users make and how to avoid them! Mastering Google Tag Manager: Avoid These Common Mistakes…
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Google Analytics 4 Explorations: Unlocking Powerful Insights for Your Website
Google Analytics 4 Explorations
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Conquer the Search Results: A Beginner’s Guide to SERP Analysis
Before we dive into the world of SERP analysis, we want to share some very exciting news: Our new AI tool is now open for beta testers! This groundbreaking technology promises to revolutionise how we understand marketing data, making it easier than ever to harness the power of AI in your daily tasks. This tool…
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Boost Your Clicks: Essential CTR Strategies for Websites
Hey there! Ready to turn those casual web browsers into happy customers of your business?To kick your marketing into high gear and skyrocket your traffic, sales, and customer engagement, it’s key that visitors can’t resist clicking your site link when it pops up in their search results. Wondering how to make that happen? Let’s boost…
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Mental Availability – a less-known but very powerful metric in marketing
A while back, we had the opportunity to meet an insightful individual named Mark Smith, who shed light on some of the less frequently discussed yet critical metrics in marketing beyond the usual suspects like conversions, ROI, and Customer Lifetime Value. Intrigued by his perspective, we decided to delve deeper and explore one such metric…
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2024 UK Cookie Consent Compliance: Mastering the Dos and Don’ts of using cookies on your website
UK Cookie Consent Rules What are Cookies? Imagine stepping into your favourite bakery, where they remember exactly how you like your coffee, your preferred delicacy on the side and have it ready for your next visit. Similarly, cookies on websites are small bits of data stored on your computer, enhancing your online experience. Consider these…
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Customer Segmentation: Tailoring Your Strategies with HubSpot and GA4
Understanding your customer base is a crucial part of business success in today’s competitive landscape. One of the most effective ways to achieve this is through customer segmentation. The power of segmentation is magnified when you use potent tools like HubSpot and Google Analytics 4 (GA4). This guide delves into the benefits and practical applications…
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GA4 & Shopify Integration: Common Challenges and Mismatched Metrics
The importance of e-commerce analytics can’t be overstated, especially in a digital realm where understanding your customers determines the success of your online store. As Universal Analytics becomes a thing of the past, Google Analytics 4 (GA4) emerges as a pivotal tool for insightful data. However, merging GA4 with platforms like Shopify isn’t always straightforward.…
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Why Does GA4 Display Average Engagement Time as 0m 00s?
Why Does GA4 Display Average Engagement Time as 0m 00s? Google Analytics 4 (GA4) represents the newest iteration of Google’s web analytics tool, aimed at furnishing webmasters and marketeers with a more profound understanding of user behaviours. However, a noticeable number of users have voiced concerns about the Average Engagement Time in their GA4 reports…
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What’s Happening in the Analytics Field in September 2023
Analytics, the practice of analysing and interpreting data to provide business insights, is an ever-changing landscape. In this blog post, we shall delve into some of the most recent developments in the analytics sector as of September 2023. The Migration from Universal Analytics to GA4 🔄 Websites are transitioning from Universal Analytics (UA) to GA4…
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Why You’re Not Getting Leads Despite High Marketing Spend
Introduction The Problem: You’re investing heavily in marketing, be it in time, money, or resources, but the leads and sales are nowhere to be found. Sound familiar? You’re caught in a frustrating situation many businesses face: sinking significant funds into marketing with minimal results. This article aims to guide you through this challenge, offering concrete…
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Google’s Ad Market Dominance: A Look at Chrome’s New Privacy Settings
Introduction: The New Update in Google Chrome The latest update of Google Chrome brings with it new privacy settings in relation to advertising. This update aligns with Google’s initiative to change the way user data is tracked. The company has been vocal about this revolutionary change, discussing it in various blog posts that delve into…
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Fuelling Growth: Why SMEs Must Prioritise Financial Management and How to Do It
How can I calculate the cost per employee per project? Will an additional 10% on top of my quote cover my profitability margin? These are the questions I am commonly asked, especially by entrepreneurs at the beginning of their journey. The answer will depend on the company’s circumstances and the state of its financial management.…
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Browser Privacy Comparison: An In-depth Study on Data Protection
Abstract In the realm of digital privacy, browsers play a crucial role in protecting or exposing user information. As technology continues to evolve and personal data becomes a significant commodity, users and organisations alike must understand the different privacy features offered by various browsers. This paper presents a detailed comparison between six popular browsers —…
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Guide to Cookie Laws (UK and EU)
Introduction As businesses increasingly conduct operations online, ensuring user data privacy is becoming more critical. This guide aims to provide an overview of the key aspects of cookie laws in the UK and the EU, including the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). What are Cookies? Cookies are…
