Category: Marketing Strategy
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Why You’re Not Getting Leads Despite High Marketing Spend
Introduction The Problem: You’re investing heavily in marketing, be it in time, money, or resources, but the leads and sales are nowhere to be found. Sound familiar? You’re caught in a frustrating situation many businesses face: sinking significant funds into marketing with minimal results. This article aims to guide you through this challenge, offering concrete…
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Fuelling Growth: Why SMEs Must Prioritise Financial Management and How to Do It
How can I calculate the cost per employee per project? Will an additional 10% on top of my quote cover my profitability margin? These are the questions I am commonly asked, especially by entrepreneurs at the beginning of their journey. The answer will depend on the company’s circumstances and the state of its financial management.…