Category: Google Analytics
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Customer Segmentation: Tailoring Your Strategies with HubSpot and GA4
Understanding your customer base is a crucial part of business success in today’s competitive landscape. One of the most effective ways to achieve this is through customer segmentation. The power of segmentation is magnified when you use potent tools like HubSpot and Google Analytics 4 (GA4). This guide delves into the benefits and practical applications…
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GA4 & Shopify Integration: Common Challenges and Mismatched Metrics
The importance of e-commerce analytics can’t be overstated, especially in a digital realm where understanding your customers determines the success of your online store. As Universal Analytics becomes a thing of the past, Google Analytics 4 (GA4) emerges as a pivotal tool for insightful data. However, merging GA4 with platforms like Shopify isn’t always straightforward.…
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Why Does GA4 Display Average Engagement Time as 0m 00s?
Why Does GA4 Display Average Engagement Time as 0m 00s? Google Analytics 4 (GA4) represents the newest iteration of Google’s web analytics tool, aimed at furnishing webmasters and marketeers with a more profound understanding of user behaviours. However, a noticeable number of users have voiced concerns about the Average Engagement Time in their GA4 reports…
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What’s Happening in the Analytics Field in September 2023
Analytics, the practice of analysing and interpreting data to provide business insights, is an ever-changing landscape. In this blog post, we shall delve into some of the most recent developments in the analytics sector as of September 2023. The Migration from Universal Analytics to GA4 🔄 Websites are transitioning from Universal Analytics (UA) to GA4…
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Why You’re Not Getting Leads Despite High Marketing Spend
Introduction The Problem: You’re investing heavily in marketing, be it in time, money, or resources, but the leads and sales are nowhere to be found. Sound familiar? You’re caught in a frustrating situation many businesses face: sinking significant funds into marketing with minimal results. This article aims to guide you through this challenge, offering concrete…
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Understanding Client- and Server-Side Data Management: A Simplified Overview
Data management is at the heart of any successful business, impacting everything from decision-making to customer engagement. As data volume continues to grow exponentially, understanding how to effectively manage and leverage it becomes increasingly essential. A key aspect of this involves understanding the difference between client-side and server-side data management, each having its own strengths…
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Google Analytics 4 – Essential Tool for Business Improvement
Introduction: Google Analytics 4 (GA4) is a powerful analytics platform that provides valuable insights into your website or app’s performance. With its advanced features and capabilities, GA4 is a must-have tool for businesses looking to make data-driven decisions and enhance their online presence. In this comprehensive guide, we will explore the key benefits of GA4…