Category: Cookie Consent
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2024 UK Cookie Consent Compliance: Mastering the Dos and Don’ts of using cookies on your website
UK Cookie Consent Rules What are Cookies? Imagine stepping into your favourite bakery, where they remember exactly how you like your coffee, your preferred delicacy on the side and have it ready for your next visit. Similarly, cookies on websites are small bits of data stored on your computer, enhancing your online experience. Consider these…
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Google’s Ad Market Dominance: A Look at Chrome’s New Privacy Settings
Introduction: The New Update in Google Chrome The latest update of Google Chrome brings with it new privacy settings in relation to advertising. This update aligns with Google’s initiative to change the way user data is tracked. The company has been vocal about this revolutionary change, discussing it in various blog posts that delve into…
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Browser Privacy Comparison: An In-depth Study on Data Protection
Abstract In the realm of digital privacy, browsers play a crucial role in protecting or exposing user information. As technology continues to evolve and personal data becomes a significant commodity, users and organisations alike must understand the different privacy features offered by various browsers. This paper presents a detailed comparison between six popular browsers —…
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Guide to Cookie Laws (UK and EU)
Introduction As businesses increasingly conduct operations online, ensuring user data privacy is becoming more critical. This guide aims to provide an overview of the key aspects of cookie laws in the UK and the EU, including the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). What are Cookies? Cookies are…
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European Commission Adopts EU-U.S. Data Privacy Framework
Significant development that brings relief to users of Google Analytics 4 (GA4) and Google Tag Manager (GTM), the European Commission has adopted the EU-U.S. Data Privacy Framework. This framework concludes that the United States ensures a level of data protection that is comparable to that of the European Union, allowing for the transfer of personal…
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Effect of Browser Privacy Settings on Google Analytics and Possible Solutions
In the contemporary digital age, numerous browsers, including Firefox, Brave, and Safari, have implemented measures to block “social network tracking elements” by default. These elements encompass various tracking tools like Google Analytics, which are integral components in website traffic analysis and are often used alongside the Google Ads network. As such, users who navigate the…