Author: backona

in Marketing Strategy, Google Analytics

Introduction The Problem: You’re investing heavily in marketing, be it in time, money, or resources, but the leads and sales are nowhere to be found. Sound familiar? You’re caught in a frustrating situation many businesses face: sinking significant funds into marketing with minimal results. This article aims to guide you through this challenge, offering concrete…

Google’s Ad Market Dominance: A Look at Chrome’s New Privacy Settings

Sep 5, 2023

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Introduction: The New Update in Google Chrome The latest update of Google Chrome brings with it new privacy settings in relation to advertising. This update aligns with Google’s initiative to change the way user data is tracked. The company has been vocal about this revolutionary change, discussing it in various blog posts that delve into…

Fuelling Growth: Why SMEs Must Prioritise Financial Management and How to Do It

Aug 9, 2023

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in Marketing Strategy

How can I calculate the cost per employee per project? Will an additional 10% on top of my quote cover my profitability margin? These are the questions I am commonly asked, especially by entrepreneurs at the beginning of their journey. The answer will depend on the company’s circumstances and the state of its financial management.…

Browser Privacy Comparison: An In-depth Study on Data Protection

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Abstract In the realm of digital privacy, browsers play a crucial role in protecting or exposing user information. As technology continues to evolve and personal data becomes a significant commodity, users and organisations alike must understand the different privacy features offered by various browsers. This paper presents a detailed comparison between six popular browsers —…

Guide to Cookie Laws (UK and EU)

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Introduction As businesses increasingly conduct operations online, ensuring user data privacy is becoming more critical. This guide aims to provide an overview of the key aspects of cookie laws in the UK and the EU, including the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). What are Cookies? Cookies are…

European Commission Adopts EU-U.S. Data Privacy Framework

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Significant development that brings relief to users of Google Analytics 4 (GA4) and Google Tag Manager (GTM), the European Commission has adopted the EU-U.S. Data Privacy Framework. This framework concludes that the United States ensures a level of data protection that is comparable to that of the European Union, allowing for the transfer of personal…

Understanding Client- and Server-Side Data Management: A Simplified Overview

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in Google Analytics, GTM

Data management is at the heart of any successful business, impacting everything from decision-making to customer engagement. As data volume continues to grow exponentially, understanding how to effectively manage and leverage it becomes increasingly essential. A key aspect of this involves understanding the difference between client-side and server-side data management, each having its own strengths…

Effect of Browser Privacy Settings on Google Analytics and Possible Solutions

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In the contemporary digital age, numerous browsers, including Firefox, Brave, and Safari, have implemented measures to block “social network tracking elements” by default. These elements encompass various tracking tools like Google Analytics, which are integral components in website traffic analysis and are often used alongside the Google Ads network. As such, users who navigate the…

Google Analytics 4 – Essential Tool for Business Improvement

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