Author: ari
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Top 10 Reasons Why You Should Choose Self-Service Analytics for Actionable Marketing Data Insights
Data is the new currency, and marketers know it. Data analysis is becoming a crucial aspect of business; hence, marketers can no longer afford to wait days or weeks for marketing data with actionable insights. However, self-service analytics software can help you make faster real-time decisions without relying much on BI specialists. Statista reports that…
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What is Self-Service Analytics? A Badass Guide for Business Owners and Marketers
Data-driven decision-making is not a luxury; but a necessity. However, waiting for marketing assistants to generate reports slows business growth. That is where the need for self-service analytics comes in. This guide will help business owners, marketers, and consultants understand self-service analytics, why it matters, and how to implement it effectively. Understanding Self-Service Analytics Self-service…
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10 Steps to Build Your Perfect Marketing Budget for 2025
Creating the best marketing budget that suits the company’s goals is a nightmare for marketing departments. While Chief Marketing Officers (CMOs) face challenges in justifying the ROI and convincing management, marketing managers face hurdles in allocating the marketing spend across different marketing channels. We have done a thorough market research and have developed 10 steps…