150+ powerful AI queries to supercharge your conversations in Backona AI

AI Prompts for marketing analysis.

We’ve created this list of over 150 powerful AI prompts based on our own marketing experience, along with insights from conversations with Backona AI clients and marketing data consultants. It reflects the questions people ask most when working with tools like Google Analytics, Search Console and Google Ads – from tracking campaign performance to uncovering SEO opportunities and improving conversion rates.

This guide is designed to help you ask better questions and get quicker, clearer answers using conversational analytics in Backona AI. Whether you’re part of an agency, work in-house or run an e-commerce brand, these ready-to-go prompts will help you get more from your data with far less effort.

1. Customer Behavior & Journey

In the last 90 days, what are the typical actions users take before a purchase?
What are the top user paths leading to a purchase over the last six months?
Where do users most commonly exit our purchase process, looking at the last 30 days?
How does time spent on site differ for purchasing vs. non-purchasing users, across the last three months?
Do mobile users follow different purchase journeys than desktop users, comparing the past quarter?
What’s the average number of pages viewed before an item is added to the cart, from the last 60 days?
Which entry points lead to the most purchases over the past year?
Are specific devices or browsers linked to higher purchase rates in the last month?
How do first-time and returning visitors’ purchase journeys differ over the last 90 days?
Does using on-site search influence purchase likelihood in the same session, over the last six months?
Identify user groups with unique, high-converting journeys over the past quarter.
What’s the average time from first visit to purchase for customers acquired in the last 12 months?
Which purchase funnel steps have the highest drop-off rates this week?
Do users engaging with wishlists or reviews purchase more often, within the last three months?
How do users navigate between product categories during purchasing sessions over the last two months?

2. Conversion Rate Optimization (CRO)

Which pages have the highest exit rate in the last 30 days?
Which CTA buttons drive the most successful actions over the last six weeks?
What’s the overall purchase conversion rate trend month-over-month, for the last 12 months?
What are the current results of our A/B tests on user interaction and purchases over the past four weeks?
Which form fields are most often abandoned, analyzed over the last 7 days?
How does page load speed affect purchase conversion rates on key landing pages over the past quarter?
What common hesitations do users express in feedback before they act, observed over the last month?
Are there specific times or days when purchase rates are higher or lower, for the last six months?
What percentage of users interact with on-site promotions, and what’s their purchase rate, for the last month?
Are there significant purchase rate differences between geographical regions over the last quarter?
How do various payment options impact checkout completion over the last 90 days?
What’s the abandonment rate for each checkout step over the last month?

3. User Retention & Loyalty

What percentage of first-time purchasers return for a second purchase within 90 days?
What percentage of users who made a first purchase have made two or more in the last year?
How long, on average, does it take for a customer to make a second purchase, for those acquired in the last 12 months?
What’s the average customer spending over time for users acquired through different channels, over the last year?
Which product types, when first purchased, most often lead to repeat buying within six months?
What user actions or periods of inactivity predict customers won’t make another purchase?
Do loyalty program participants show higher repeat purchase rates over the last year?
What’s the average time between repeat purchases for different customer spending groups, for the last 12 months?
How do customer support interactions affect repeat purchase rates over the last year?
What is our customer engagement rate over a 12-month period?
Do customers from specific campaigns stay engaged or make repeat purchases more or less often over a six-month period?
What share of our total sales for the last quarter comes from repeat customers vs. new customers?
Do specific product bundles or upsells encourage more sustained customer engagement and purchases?
How do customer survey responses align with their likelihood of returning to buy again?
How successful are our efforts to re-engage lapsed customers within 30 days?

4. Product & Category Performance

Which products and categories are seeing the fastest sales increases month-over-month, over the last three months?
Which products have shown consistent sales declines over the last two months?
Which products are associated with customers who have the highest total spending over their relationship with us, from the last year?
What’s the average order value for each product category over the last 90 days?
Which products are most frequently purchased together in the same order, from the last six months?
What’s the return rate for each product and category over the last quarter?
Which products, when viewed, most often lead to a purchase over the last month?
Are there seasonal sales changes for specific products or categories over the last three years?
How did new product launches affect sales of existing products within 30 days over the past year?
What’s the average time from product view to purchase for top products, analyzed over the last two months?
Which products have the highest cart abandonment rates over the last quarter?
Do specific product features correlate with higher customer satisfaction or reviews?
How quickly do our top-selling products move from inventory to sale?
How do pricing changes affect sales volume and profit for individual products?
Which products are viewed most often but rarely added to the cart in the last month?

5. Content Marketing Performance

Which blog posts drive the most purchases or form submissions within 30 days of a visit, over the last six months?
Is there a link between content views and subsequent purchases or form submissions (same session or within 7 days), over the past quarter?
Which content formats or topics generate the most engagement (e.g., shares, comments) and deep reading, over the last six weeks?
What’s the average active time users spend on our top blog posts over the last month?
Which content types or themes lead to the most sustained user interest, based on data from the last three months?
How much organic search traffic comes from our content marketing efforts over the last quarter?
What’s the user exit rate for different content types over the last 30 days?
Which calls to action within our blog posts lead to the most form submissions or purchases in the same session, over the last six months?
Which content pieces are linked to the most lead form submissions over the last quarter?
How does content performance vary based on publication day or time, using data from the last two months?
How effective are guest posts at driving website traffic that leads to purchases over the last year?
Are certain content types more effective at specific customer journey stages over the last 90 days?
How many external websites link to our top content pieces?
What percentage of users who engage with our content become customers?
Which content topics consistently attract new users through organic search over the last quarter?

6. Social Media Impact

What percentage of our website visits come from social media platforms over the last three months?
Which social channels lead to the most purchases over the last quarter?
Which content types (e.g., video, image) shared on social media lead to the longest user engagement on our site over the last 60 days?
How much purchase revenue comes from paid social media versus organic social media over the last six months?
Which social media campaigns generated the most inquiries or sales over the last quarter?
What’s the average cost for a click on our social media ads?
Are there specific times or days when social media posts lead to the most website engagement?
How does user-generated content on social media affect website traffic and sales?
What is the general public’s feeling about our brand on social media?
Which social media platforms are bringing us the most new followers?
How successful are influencer collaborations in driving traffic and purchases from social media?
What’s the average duration of a visit to our website from different social media channels?
Do customers who find us through social media spend more or less over time compared to customers from other sources?
Which social media features (e.g., stories, reels) are most effective for engagement and driving traffic?
How does active user time and total actions vary across different paid social media platforms over the last 60 days?

7. Email Marketing

Which email campaigns lead to the most website visits and subsequent purchases over the last six months?
Which automated email sequences have the highest financial return per click over the last year?
What time of day and day of the week, based on email clicks, result in the most website engagement and purchases, for our top 5 campaigns over the last quarter?
What’s the average spending by users who clicked our “new customer welcome series” in the last 90 days?
How do email campaign purchase rates vary for different user groups (e.g., abandoned cart users) over the last three months?
Which email subject lines led to more users clicking and actively engaging with our site over the last two months?
What are the bounce and unsubscribe rates for our main email lists over the last quarter?
How effective are abandoned cart email sequences at recovering sales over the last six months?
What’s the average revenue generated per email click for our promotional campaigns in the last month?
Which calls to action within emails drive the most purchases?
Do specific email series (e.g., welcome, re-engagement) outperform others in sales and user activity over the last year?
How does mobile optimization impact email click rates for purchases?
What have we learned from A/B testing email content, design, and send times?
Which types of content in emails get the most engagement and page views from clicks over the last 60 days?
What percentage of our total sales for the last year is attributed to email marketing?

8. SEO Performance

Which organic search terms bring the most traffic and purchases over the last quarter?
Which pages, ranking high organically, also convert best over the last six months?
What’s the trend in organic website traffic and sales over the last year?
What’s our typical search ranking for key organic terms over the last month?
Are specific pages with high exit rates and low organic rankings pointing to technical SEO issues over the last 90 days?
How does page load speed affect organic search engagement and purchases over the last quarter?
What’s the user exit rate for our top organic landing pages over the last 30 days?
Which competitors outrank us for our most valuable organic search terms?
What’s the trend in external links pointing to our key content pages over the last year?
How often do users click on our website’s organic search listings?
How have major search engine updates affected our organic traffic and rankings over the last two years?
How does the value of organic traffic compare to other ways users find us over the last quarter?
Which local SEO efforts drive the most local visits or inquiries?
How effectively are we structured for rich information displays in search results?

9. Paid Advertising ROI

What’s the return on ad spending for each advertising platform over the last quarter?
What’s the trend in the cost to acquire a customer for each campaign and channel, month-over-month for the last six months?
How does our ad spending correlate with website purchase rates, weekly over the last year?
Which ad visuals and headlines generate the most clicks and subsequent purchases in our top campaigns over the last three months?
What’s the average return on ad spending for our top 5 campaigns across all platforms over the last 90 days?
Which customer groups are most profitable for our paid advertising efforts?
How does remarketing performance compare to new customer acquisition campaigns over the last six months?
What’s the average cost per click across our different paid channels over the last month?
Are specific landing pages for paid ads performing better in terms of purchase rate and lower exit rates over the last quarter?
Does our ad spending across platforms align with sales contributions over the last year?
How do ad position and bidding strategies impact purchase rates in Google Ads over the last 90 days?
Are there differences between ad platform reported purchases and our internal analytics for those platforms over the last month?
How do seasonal trends affect paid ad performance and acquisition costs over the last two years?
What’s the purchase rate for users who saw video ads versus display or search ads over the last quarter?
What percentage of our total revenue for the last year comes from paid advertising?

11. Customer Support & Experience

Is there a link between support contacts and customer retention over the last 12 months?
How do customer satisfaction ratings impact repeat purchases in the subsequent six months?
What are the most common support issues linked to users not purchasing after contact, over the last quarter?
What’s the average time to first response and resolution for support inquiries, by channel, for the last six months?
Which support channels are preferred by purchasing vs. non-purchasing users over the last quarter?
How does customer satisfaction correlate with active user time and actions in the following month?
What percentage of support inquiries are resolved on the first contact over the last quarter?
Are specific products generating a high number of support contacts, indicating potential issues over the last three months?
How does a positive support experience influence positive product reviews over the last year?
What’s the trend in our customer satisfaction ratings over the last 12 months?
Are there common questions that could be addressed by self-service resources to reduce support contacts?
Do support performance metrics vary across different team members or departments?
How does personalized support affect customer experience and loyalty?
Does 24/7 support availability influence customer perception and retention?
What feedback do customers give about finding information in our help center or FAQs?

12. Market Trends & External Factors

Do specific seasonal factors significantly impact our purchase rates and revenue over the last three years?
How do major industry events affect our website traffic and sales compared to non-event periods over the last year?
How does our revenue trend relate to consumer confidence or economic indicators in our markets over the last two years?
Are new device types or browsers showing increased usage, suggesting optimization needs, based on data from the last six months?
What’s the impact of competitor promotions on our purchase rates and revenue for similar products over the last year?
What are the sales for seasonal product categories compared to their non-seasonal performance over the last two years?
How do new regulations or privacy changes affect user engagement or conversion rates?
How do competitor actions (e.g., price changes) influence market dynamics?
What’s the impact of social and cultural shifts on brand perception or product demand?
Are there demographic shifts affecting our new user base, aligning with broader market changes, over the last three years?
What’s the sales change during major holidays compared to surrounding weeks, analyzed over the last two years?
How does the purchase rate for users from specific countries correlate with their consumer confidence?
Do weather events significantly impact sales of certain products in affected areas over the last year?

Is there a link between major news events or public discussions and spikes in brand mentions or direct traffic/purchases over the last six months?