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In this article we will provide you with a list of the Best AI Tools & software on the market for Ecommerce business owners and marketing specialists.
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5 Essential Tips to Master Google Tag Manager!
Welcome to our blog post, where we delve into the intricacies of mastering Google Tag Manager (GTM). This powerful tool can revolutionise your website’s marketing capabilities, but it comes with its own set of challenges. Let’s explore the common mistakes…
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Google Analytics 4 Explorations: Unlocking Powerful Insights for Your Website
Google Analytics 4 Explorations
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Conquer the Search Results: A Beginner’s Guide to SERP Analysis
Before we dive into the world of SERP analysis, we want to share some very exciting news: Our new AI tool is now open for beta testers! This groundbreaking technology promises to revolutionise how we understand marketing data, making it…
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Boost Your Clicks: Essential CTR Strategies for Websites
Hey there! Ready to turn those casual web browsers into happy customers of your business?To kick your marketing into high gear and skyrocket your traffic, sales, and customer engagement, it’s key that visitors can’t resist clicking your site link when…
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Mental Availability – a less-known but very powerful metric in marketing
A while back, we had the opportunity to meet an insightful individual named Mark Smith, who shed light on some of the less frequently discussed yet critical metrics in marketing beyond the usual suspects like conversions, ROI, and Customer Lifetime…
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2024 UK Cookie Consent Compliance: Mastering the Dos and Don’ts of using cookies on your website
UK Cookie Consent Rules What are Cookies? Imagine stepping into your favourite bakery, where they remember exactly how you like your coffee, your preferred delicacy on the side and have it ready for your next visit. Similarly, cookies on websites…
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Customer Segmentation: Tailoring Your Strategies with HubSpot and GA4
Understanding your customer base is a crucial part of business success in today’s competitive landscape. One of the most effective ways to achieve this is through customer segmentation. The power of segmentation is magnified when you use potent tools like…
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GA4 & Shopify Integration: Common Challenges and Mismatched Metrics
The importance of e-commerce analytics can’t be overstated, especially in a digital realm where understanding your customers determines the success of your online store. As Universal Analytics becomes a thing of the past, Google Analytics 4 (GA4) emerges as a…
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Why Does GA4 Display Average Engagement Time as 0m 00s?
Why Does GA4 Display Average Engagement Time as 0m 00s? Google Analytics 4 (GA4) represents the newest iteration of Google’s web analytics tool, aimed at furnishing webmasters and marketeers with a more profound understanding of user behaviours. However, a noticeable…