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Hey! I am back with the newest info from the world of ads, analytics, and data. We’re going to get into what’s been changing in Google Ads, Google Analytics 4, and how to change your perspective for the “session duration”…
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01.07.25 This week in analytics – through David’s lens
Hey,I’ve decided to kick off a new weekly education series! This week’s episode is all about:Importing costs to GA4 is on the way, Gemini arrives in Looker Pro, and Safari tightens up on tracking. I’m coming in hot with the…
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150+ powerful AI queries to supercharge your conversations in Backona AI
AI Prompts for marketing analysis. We’ve created this list of over 150 powerful AI prompts based on our own marketing experience, along with insights from conversations with Backona AI clients and marketing data consultants. It reflects the questions people ask…
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🚀 What’s Coming in 2025: A Sneak Peek at Backona AI’s Roadmap
At Backona AI, we’re all about making marketing analytics simpler and more accessible for every team, no matter their level of tech know-how. After listening closely to your feedback, we’ve put together an exciting roadmap packed with new features and…
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Top 10 Reasons Why You Should Choose Self-Service Analytics for Actionable Marketing Data Insights
Data is the new currency, and marketers know it. Data analysis is becoming a crucial aspect of business; hence, marketers can no longer afford to wait days or weeks for marketing data with actionable insights. However, self-service analytics software can…
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What is Self-Service Analytics? A Badass Guide for Business Owners and Marketers
Data-driven decision-making is not a luxury; but a necessity. However, waiting for marketing assistants to generate reports slows business growth. That is where the need for self-service analytics comes in. This guide will help business owners, marketers, and consultants understand…
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10 Steps to Build Your Perfect Marketing Budget for 2025
Creating the best marketing budget that suits the company’s goals is a nightmare for marketing departments. While Chief Marketing Officers (CMOs) face challenges in justifying the ROI and convincing management, marketing managers face hurdles in allocating the marketing spend across…
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10 Best AI Tools for E-commerce marketing (with prices)
In this article we will provide you with a list of the Best AI Tools & software on the market for Ecommerce business owners and marketing specialists.
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5 Essential Tips to Master Google Tag Manager!
Welcome to our blog post, where we delve into the intricacies of mastering Google Tag Manager (GTM). This powerful tool can revolutionise your website’s marketing capabilities, but it comes with its own set of challenges. Let’s explore the common mistakes…
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Google Analytics 4 Explorations: Unlocking Powerful Insights for Your Website
Google Analytics 4 Explorations