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At Backona AI, we’re all about making marketing analytics simpler and more accessible for every team, no matter their level of tech know-how. After listening closely to your feedback, we’ve put together an exciting roadmap packed with new features and…
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Top 10 Reasons Why You Should Choose Self-Service Analytics for Actionable Marketing Data Insights
Data is the new currency, and marketers know it. Data analysis is becoming a crucial aspect of business; hence, marketers can no longer afford to wait days or weeks for marketing data with actionable insights. However, self-service analytics software can…
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What is Self-Service Analytics? A Badass Guide for Business Owners and Marketers
Data-driven decision-making is not a luxury; but a necessity. However, waiting for marketing assistants to generate reports slows business growth. That is where the need for self-service analytics comes in. This guide will help business owners, marketers, and consultants understand…
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10 Steps to Build Your Perfect Marketing Budget for 2025
Creating the best marketing budget that suits the company’s goals is a nightmare for marketing departments. While Chief Marketing Officers (CMOs) face challenges in justifying the ROI and convincing management, marketing managers face hurdles in allocating the marketing spend across…
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10 Best AI Tools for E-commerce marketing (with prices)
In this article we will provide you with a list of the Best AI Tools & software on the market for Ecommerce business owners and marketing specialists.
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5 Essential Tips to Master Google Tag Manager!
Welcome to our blog post, where we delve into the intricacies of mastering Google Tag Manager (GTM). This powerful tool can revolutionise your website’s marketing capabilities, but it comes with its own set of challenges. Let’s explore the common mistakes…
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Google Analytics 4 Explorations: Unlocking Powerful Insights for Your Website
Google Analytics 4 Explorations
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Conquer the Search Results: A Beginner’s Guide to SERP Analysis
Before we dive into the world of SERP analysis, we want to share some very exciting news: Our new AI tool is now open for beta testers! This groundbreaking technology promises to revolutionise how we understand marketing data, making it…
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Boost Your Clicks: Essential CTR Strategies for Websites
Hey there! Ready to turn those casual web browsers into happy customers of your business?To kick your marketing into high gear and skyrocket your traffic, sales, and customer engagement, it’s key that visitors can’t resist clicking your site link when…
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Mental Availability – a less-known but very powerful metric in marketing
A while back, we had the opportunity to meet an insightful individual named Mark Smith, who shed light on some of the less frequently discussed yet critical metrics in marketing beyond the usual suspects like conversions, ROI, and Customer Lifetime…